First Class: Build a True-to-You Business™
Discover how to define and package the valuable knowledge and experience you already have into lasting digital income, creating a freedom-driven lifestyle.
If you’ve tried before, this is the First Class you should have taken.
If you’re brand new, this is the First Class that ensures you start right.
DOES THIS SOUND LIKE YOU?
You’ve built a career, a family, or a life full of responsibilities
But when it comes to digital entrepreneurship, you’ve never been taught how to package what you already know into something that makes money online. Maybe you’re brand new and feel like an outsider staring at an industry full of hype and quick wins.
Or maybe you’ve already tried courses, affiliate programs, templates, or are stuck in the Copycat Trap™ & you’re frustrated that after all your effort, you still don’t have a real business to show for it.
First Class teaches you to take what you know, package it, and make it profitable in ways the corporate world never prepared you for.
First Class: Build a True-to-You Business™ is your strategic foundation for digital entrepeneurship in 2026.
Most of what’s out there was never built for people like you… people who are smart, capable, ethical, and serious about creating income that lasts.
Dancing on social media and copying influencer tactics ENDS HERE, because a business built on anyone else’s foundation costs more than any course.
Why Most People Fail, and Why You Won’t
MOST BEGINNERS FACE THREE IMPOSSIBLE CHALLENGES:
1. The heavy lift of learning business foundations (marketing, sales, funnels, tech, customer acquisition)
2. The financial burden of trying to do it all while making no money in the meantime
3. Not knowing which business model actually delivers the lifestyle that meets their reality and needs, during the build and in success
Join First Class TodayThat’s why so many never make it past the first 90 days online.
FIRST CLASS SOLVES ALL AT ONCE
It’s a validated method for building your first online business: TRUE-to-YOU™
✓ No need to invest thousands you don’t have building a model that collapses
✓ No need to depend on influencer social media hacks that change overnight
✓ No waiting years for a return
Buy Now on Pre-Sale
Instead, you’ll be empowered to choose a viable path based on your current skills that generates cash flow while learning what's required to run a sustainable digital business curated to your dream lifestyle.
Who First Class: Build a True-to-You Business™ Is For
✓ New digital entrepreneurs who want their first step in business to be the right one, the first time
✓ Struggling affiliate or digital marketers who know they need to rebuild correctly and stop copying social media trends to make money
✓ Professionals ready to pivot into online income and kick the 9-5 but unsure how their current knowledge translates to profit
✓ Freedom seekers sick of their financial circumstances or not having enough disposable income to live comfortably, ready to learn the new 2026 way out
Not for shortcut seekers, hype-chasers, or get-rich-quick schemers.
What Makes First Class Different
This is not another “buy a course to sell a course” model...
First Class is an results-first system.
✓ It anchors your activities in your unique authority, instead of rewarding mimicry
✓ It helps you define what's monetizable about your current knowledge in as few steps as possible, while aligning you with the buyers you’re naturally built to serve
✓ It teaches you the crucial skills of real entrepreneurship in the right order including branding, sales, flywheels, customer acquisition…that you’ll use to sell anything online now and in the future without getting burnt out
Join First Class
Yes, you’ll also earn optional affiliate rights (details below) alongside equipping you with the life-long tools to build YOUR OWN True-to-You™ business that lasts.
By the End of First Class, You Will...
✓ Know your superpowers and kryptonites and how to both leverage and build around them to ENJOY the business you'll build without force
✓ Translate your current power into monetizable product ideas that are made for dream buyers you'll actually enjoy serving
✓ Understand the top business models and systems that already exist to help you turn your ideas into sales online
✓ Choose a strategic path based on your results that serves your dream lifestyle during the build and in success long-term
Your Tentative Flight Plan
Module 0: Welcome Aboard
✓ Step into your founder identity and commit to being True-to-You™.
Module 1: The Truth About Digital Business
✓ Unlearn myths. Build like a founder, not a side hustler.
Module 2: Personal Power Mapping™
✓ Extract your superpower, neutralize kryptonite, and build from strength.
Module 3: Dream Buyer Alignment
✓ Define the exact buyer you’re wired to serve with your custom Buyer Bio Framework™.
Module 4: Business Modeling for Your Lifestyle
✓ Learn about and select the most viable product, service, and monetization options that deliver sales based on YOUR value & ideal buyer, without recreating the wheel.
Module 5: Customer Acquisition Pathing
✓ Learn the top ways to acquire your ideal buyers (social media being a top pick for cost effectiveness in digital business), and select the correct platform based on your True-to-You™ plan.
Module 6: The Flywheel Sprint™
✓ With your Personal Power Map,™ Buyer Bio Framework™, and your Unfazed Flywheel™ selected, lean into your chosen startup strategy with authority, and earn while you learn, leveraging affiliate products to bootstrap your business or by developing your own offer for take off.
Module 7: Unfazed Affiliate Program™ Activation
✓ Optional rights & step-by-step instructions to resell First Class: Build a True-to-You Business™ if it fits into your newly chosen path.
Module 8: The Landing
✓ Celebrate wins, share results, and expand into your next growth phase, laid out for you by the Unfazed Founder™ Community.
Affiliate Opportunity
(Optional Bonus Revenue Stream)
Education first.
Affiliate rights second.
Here’s how it works:
✓ Buyers of First Class: Build a True-to-You Business™ unlock a 2 month free trial inside the Unfazed Founder™ Membership (valued at $198).
✓ Once an initiated member affiliate, you may resell First Class™ for 70% commission (less fees) only while maintaining an Unfazed Founder™ Membership in good standing.
✓ This isn’t required. Reselling is a bonus stream you can activate if you choose.
PRE-SALE
GET IN DURING PRE-SALE OCT. 3 - 17 AND GET:
✓ 40% OFF Public Price of $444, making your investment ONLY $266.40: MUST USE CODE LAUNCH40 AT CHECKOUT!
✓ 70% grandfathered affiliate commission rights (less fees) on the First Class: Build a True-to-You Business™ course, with maintained Unfazed Founder™ Membership (↓ to 50% after Oct. 17)
✓ 25% grandfathered affiliate commission rights (less fees) to sell Unfazed Founder™ Memberships at $99/mo (↓ to 20% after Oct. 17)
✓ 2-Month Complimentary Unfazed Founder™ Membership ($198 value!)
(Buyers of First Class: Build a True-to-You Business™ receive first 2 months membership dues waived! $99/mo thereafter grandfathered monthly fee to maintain membership and affiliate rights)
Your INVESTMENT
Most beginners waste thousands trying to figure this out.
PRESALE DISCOUNT 40% OFF WITH CODE LAUNCH40 AT CHECKOUT
$444 $266.40
One Payment
✓ The full First Class: Build a True-to-You Business™ curriculum ($1,333 value)
✓ BONUS: 6+ hours LIVE-recorded digital founder hot seat coaching case studies with CEO of Unfazed Founder™, Wessal ($1,998 value)
✓ 2 Months free trial in Unfazed Founder™ Membership ($198 value)
✓ Optional affiliate rights to resell course at 70% and membership at 25% commissions less fees (with your maintained membership) + referral tagging for life, earning future passive income!
Buy First Class Now
OR: UPGRADE TO THE FULL SYSTEM 40% OFF DURING PRESALE WITH CODE LAUNCH40
$974 $584.40
BEST VALUE
✓ The full First Class Startup System™
✈️ PAYMENT PLAN AVAILABLE!!!
$487 x 2
ONLY 2 payments of $292.20 DURING PRESALE DISCOUNT!
✓ Includes:
- First Class: Build a True-to-You Business™ Your foundational entrepreneurship path ($444)
- Next Level© Step-by-step course to get your first 1000 IG followers in month one ($197)
- IG Launch Insurance™ Reveals every pitfall that kills new accounts and how to avoid them in one take ($222)
- Startup Stories™ My exact story sequences that convert strangers into buyers in days, w/templated scripts ($111)
✓ 3 Months free trial in Unfazed Founder™ Membership ($297 value)
Get The Complete System
WHO LEADS THIS PROGRAM?
Strategic Offer Suite Created After a Year of Validated Research by Wessal Khader, Founder & CEO of Unfazed Founder™
Wessal is a three-time 9-figure entrepreneur who has built, scaled, and exited companies at the highest levels. Unlike most in this industry, she isn’t an influencer or coach selling theory. She’s a seasoned operator and values-driven leader.
When she entered the digital space, she started from zero… no audience, no name recognition… and used the exact bootstrapped method she now teaches. She went from a faceless Instagram account to five figures in her very first month, and then built the Unfazed Founder™ ecosystem to empower others to do the same.
Her leadership, supported by her Unfazed Founder™ executive team comprised of other female founders, is rooted in faith, ethics, and execution. She is known for her clarity, directness, and her refusal to let her students stay stuck in side hustle energy.
Join Now
Q: I’ve already tried and failed. Will this work for me?
A: Yes. If you’ve failed, it’s almost always because you started in the wrong order. First Class resets your foundation so you can actually succeed.
Q: What if I’ve never started before?
A: Then this is the perfect place to begin. It’s the only course that equips you with the skills to sell anything while earning at the same time, in a way that's authentic to you without the sleazy salesy vibes.
Q: Is the membership just a free community?
A: No. Way. You’re not dumped into a random pool of strangers. Unfazed Founder™ membership is a pay-to-play curated ecosystem of entrepreneurs led by Wessal and her executive team, with live hot seat coaching 2x monthly with Wessal directly, expert guidance, and shared values. After your free month, it’s $99/month if you choose to stay (which is also how you maintain affiliate resell rights). The founder-to-founder support here is unparalleled in quality, ethics, and vibes in this industry! Must-try.
Q: Do I need thousands of dollars to make this work?
A: Absolutely not - Wessal developed her strategies based on realistic bootstrapped methods made for solopreneurs who need cash fast. Beyond the course, your only costs are a URL and a Beacons or Stan store. That’s it, and you can build from there!
Q: Why affiliate products first?
A: Because creating your own offer too soon is the fastest way to fail. Affiliate products let you earn while you build your skills and brand, and get confident in your newly discovered superpower. Forcing yourself to learn too many things at the same time is why most people fail - we walk you through the correct ORDER of events that let you earn before you burn out so you can sustain.
Q: Do I have to resell First Class?
A: No. Reselling is optional. The value you get from this is inside the course and community - in fact we have many members who have no need to resell our course because their superpowers and offers have nothing to do with entrepreneurship! We have marketing agency owners, millionaire home builders, landscapers, AI consultants, technology and automations whizzes, green housing experts, hedge fund execs, and SO MANY MORE! Wessal's business model flywheel does NOT rely on affiliates selling her products - they sell themselves, and her founder network proudly makes the flywheel spin!
Q: What if I’m older, younger, or outside the “typical” demographic?
A: Then you’ll fit in perfectly. The only requirement is values. The Unfazed Founder™ community welcomes all ages and backgrounds who share the philosophy of building ethical, sustainable businesses.
Q: How much time will I need?
A: A few focused hours a day is enough. This isn’t about grinding, but about consistency and applying the steps in order.
Q: What if I get stuck?
A: You won’t be alone. The curriculum is step-by-step, and the membership gives you access to live support, hot seats, and the founder support community.
Final Boarding Call
If you’ve been pouring your energy into jobs that underpay you...
If you’ve been circling online business without clarity...
If you’ve wondered if what you know could ever truly be worth money...
It can.
And First Class: Build a True-to-You Business™ is the exact process to prove it.
Your First Class seat awaits!
Buy First Class Today
Legal Disclaimer: Results are not guaranteed. Any income or growth examples shared are for illustration purposes only and do not promise or imply future success. Your results depend on many factors including your effort, experience, and market conditions. This program does not constitute financial, legal, or professional advice. Participation does not establish a business or employment relationship with The Faceless Founder LLC DBA Unfazed Founder, or its partners
