Build a True-to-You Business™
and achieve the freedom that first sparked your entrepreneurial fire.
✓Inside the Unfazed Founder™ community, we help you build a business around who you already are and what you already know, so you’re not forced to reinvent yourself or start from scratch, easing the digital entrepreneurial learning curve.
✓ We enable you to combine the reach of social media with the scalability of digital products to create a custom-fit business rooted in your real strengths, flexing your natural superpowers, without triggering your kryptonites.
✓ We don't teach you to stack another side hustle on an already full life, but to build a sustainable, profitable replacement for your 9–5. A business that honors your values, your family, your faith, your purpose, and finally supports the life you were meant to lead.
INSIDE THE UNFAZED FOUNDER™ COMMUNITY
Join Wessal Khader,
3x 9-figure entrepreneur, alongside real people, not influencers.
Join the only online co-working space designed to build your True-To-You First Class Business™ and finally create a sustainable, fulfilling path forward.
01. Align
Discover and define your business around who you really are: your gifts, your genius, and your lived experience...to build something that fits your lifestyle (not the other way around). We’ll help you clarify your message, offers, and direction without forcing you into someone else’s blueprint.
02. Activate
Tap into LIVE hot-seat coaching, creative labs, and plug-and-play systems that move your business forward faster, without burnout. You’ll get moderated support and practical feedback from expert founders rooted in empathy, experience, and strategy, not empty hype or hustle.
03. Anchor
Dig in, stay accountable, and get profitable in a high-integrity, culture-led community of mission-driven entrepreneurs who get it. This is your space to be seen, supported, and surrounded by peers committed to building their vision in alignment with their values. Aesthetics simply don't matter here. Strategy does.
You’re not burned out from building a business.
YOU'RE BURNED OUT FROM BUILDING SOMEONE ELSE'S THAT BARELY CREATES SIDE-HUSTLE LEVEL INCOME.
Most people in the digital space don’t teach you how to create your business.
They hand you a script, tell you to mimic their life, and reward performance over purpose.
You’re left stuck in a loop...toggling between inspiration and exhaustion, wondering why it all feels so heavy.
You’ve probably downloaded the freebies. Tried the trending affiliate courses. Copied and pasted the funnel steps. Re-engineered their content using ChatGPT. Acted “relatable” like you were told.
But deep down, you know, that isn't you.
At Unfazed Founder™, you don't have to become a different version of yourself to succeed.
We help you uncover the business that already exists within you, so you can finally stop performing, and start building for real.
Because when your business is rooted in what’s already true about you,
it stops draining you. And starts working with you.
(Launch access price only • Founder rate locks in for life)
OF COURSE, YOU WANT REAL RESULTS.
But results that last and scale require strategy, not mimicry.
✓ If you’ve been chasing likes and follower count, hacking algorithms, or trying to reverse-engineer someone else’s aesthetic using ChatGPT, you already know: it’s not working.
✓ Because it was never built for you. And it was never built to last. But let’s be clear, building for you doesn’t mean building without structure.
✓ You don’t need more hype. You need a strategy that actually compounds.
AND THE TRUTH IS, YOU DON'T NEED ANOTHER FUNNEL.
You need a Founder’s Flywheel™: your own self-reinforcing, scalable ecosystem that grows with time through creating real value serving others with your authentic self.
When your business depends on mimicry, your growth depends on someone else.
When your content is crafted to perform, not convert, you stay in a loop of burnout.
When vanity metrics like followers and likes lead the way, the real goals, like conversion, revenue, impact, and peace, get left behind.
And when there’s no long-term strategy? You’re stuck building quicksand instead of a foundation, left with less time and resources than you had to begin with.
AT UNFAZED FOUNDER™ WE'RE NOT HERE TO MAKE YOU INTERNET FAMOUS.
We’re here to help you build a True-to-You First Class Business™, one that scales sustainably, honors your values, and creates real wealth.
Build a True-to-You First Class Business™
✓ That means strategy over aesthetics. Your face is not even required.
✓ Sustainable growth over borrowed blueprints. You learn to add real value to others in order to profit.
✓ Systems that build real momentum…..without building around someone else’s brand copied & pasted from ChatGPT.
✓ This is how real wealth is built. This is how legacies begin. This is where your True-to-You First Class Business™ finally takes root, and takes off.
MEET THE FOUNDER & CEO, YOUR LIVE INSTRUCTOR:
I know exactly what it feels like to be ready for more and still be left building alone.
I’m Wessal Khader, owner of Unfazed Founder™, philanthropist, activist, wife, and 40-year old first time mom-to-be.
I’ve built three best-in-class (#1 in America) companies, scaled to 9-figure valuations, and led teams that are still winning awards for excellent people-first culture long after I stepped away. I’ve been through boardrooms and burnt out. I’ve been at the height of the corporate entrepreneurial world and walked away to build something far more impactful, sustainable, and True-to-ME.
But the wildest part of my story isn’t what I built at the top, having come from poverty in a tiny farm town in Missouri.
"It’s what I just rebuilt boot-strapped, from the ground up, on a mobile phone, in my spare bedroom, with zero products of my own."
When I left the unicorn tech world, I didn’t want to take another lap around the "founder hamster wheel."
I didn’t want to be beholden to investor demands. I didn’t want to have to “just deal with” another unethical employee because “it’s a legal hassle.” I didn't ever want another person in control of my time or financial freedom ever again.
And? I wanted to prove something bigger: That entrepreneurship could be ethical, no matter what. That systems could replace stress. That technology could scale a solopreneur's workload.
That regular people, especially the globally underserved, deserve access to the same tools and truths that built the empires I helped lead, no matter their ethnicity, looks, or where they were born.
I started from scratch on Instagram, selling affiliate products from my phone, fearlessly building in public, teaching everything I learned in real-time to showcase what's now been made possible by technology and social media. To PROVE that it's also available TO YOU, no matter who you are or where you come from.
That experiment? It became a movement.
Join Unfazed Founder™ — $99/mo Launch Access
Today, Unfazed Founder™ is a global, scalable "Coaching-as-a-Service" membership redefining how people monetize their real-life authority, without becoming influencers, going viral, or performing someone else’s formula.
But here's the twist:
I’m not doing this alone.
Unfazed Founder™ is run by a powerhouse executive team, each one a founder in their own right. We’re not employees. We’re not trying to be celebrities.
Meet the Executive Leadership Team
Charlotte
Vision Integrator & Strategic Operator
Sonia
Operations & Member Experience Lead
Sabrina
Culture & People Operations Lead
We’re entrepreneurs, just like you, leading our own companies while actively coaching, mentoring, and sharing the exact strategies we use to build real revenue every single day, each through their unique zone of genius.
This isn’t a follow-the-leader setup.
It’s a modern founder co-op, one built on excellence, not ego.
And I still show up every single month, LIVE, unfiltered, and in service, to guide this community myself. I don’t sell from the sidelines. I coach from the trenches.
(Launch Access • Founder Rate Locks in for Life)
THAT'S THE HEART OF UNFAZED FOUNDER ™
A home for value-led entrepreneurs who want real growth, real structure, and real outcomes… without losing themselves along the way.
If you’re just starting your digital entrepreneurship journey or you’ve been burned by communities full of chat & no execution, mentors who ghosted you, or coaching containers that left you more confused, overwhelmed, or overworked...
We built this for you.
An Unfazed Business™ isn’t just a dream. It’s a strategy you can execute with us.
✓ One that’s fueled by your existing knowledge...not dependent on endless courses, certifications, or someone else’s niche.
✓ One that prioritizes aligned structure before scaling...growing only what matters, in the right order.
✓ One where A.I. becomes your co-pilot, streamlining operations without stripping your humanity, relatability, or magic.
✓ One that teaches you how to think, not what to memorize, so you build with confident discernment, not dependence.
✓ One that’s built on a Founder's Flywheel™ of compounding growth, not guesswork, gimmicks, or guru mimicry.
✓ One that helps you deprioritize fast, so you stop overdoing, over-consuming, and burning out before results.
✓ And most of all: one that’s finally yours. Built around your real strengths, values, and the lifestyle you actually desire.
"Your future isn’t built by copying what worked for someone else. It’s built by finding and turning your own clarity into momentum...and backing it with strategy, integrity, and gritty action, with the self-trust to build what’s right for you, without worrying about what makes sense to them."
The Unfazed Founder™ Membership
$99/mo
LAUNCH ACCESS, FOUNDER RATE LOCKS IN FOR LIFE
✓ Two monthly live calls with Wessal + executive team (strategy, monetization, clarity)
✓ Ongoing access to proprietary trainings + vault content
✓ Exposure to ethical business models that don’t rely on personal branding or performance
✓ A curated community of high-integrity founders
✓Optional affiliate opportunity (by application only)
Join Unfazed Founder™ only $99/mo
Legal Disclaimer: Results are not guaranteed. Any income or growth examples shared are for illustration purposes only and do not promise or imply future success. Your results depend on many factors including your effort, experience, and market conditions. This program does not constitute financial, legal, or professional advice. Participation does not establish a business or employment relationship with The Faceless Founder LLC DBA Unfazed Founder, or its partners
