I had 53,000 followers.
They weren't buying.
Here's what fixed it.
I built the audience first and the offer second. Wrong order. It nearly cost me my first cohort. Then I hired a business coach, she read my audience, and it sold. On 29 September the three of us go live to show you how to get paid by the audience you already have. Now. Not when you hit 50k.
Alicia Teltz · ex-LinkedIn Global Client Executive
with Wessal Khader (Unfazed Founder™) & John Brewton (Operating)
Save my seat !!
Tuesday 29 September · 10am PT / 1pm ET / 6pm UK. Doors open 5 minutes early.
Can't make it live? Register anyway. The recording lands in your inbox.
The part I never put in a LinkedIn post
Right. Deep breath.
I had 53,000 followers.
A Substack Bestseller badge.
People DMing me "thank you" every single day.
And when I launched my first offer, they weren't buying. 😅
Not because they didn't like me.
Because I had no idea who was actually in my audience, what they were struggling with, or what they'd pay to fix.
I was posting for reach.
I should have been posting for buyers.
For YEARS.
So I did something I'd never done before.
I hired a business coach.
She didn't touch my content. She read my audience. Who they were. What they'd already told me they wanted. What they'd pay for. Then she showed me how to say it back to them.
The cohort sold. 🚀
Then I found out John had the exact same story
Two people. Two niches. One mistake.
30 million impressions. Harvard-trained. Built a consulting business most of you would kill for.
His first offer to his own audience? Four buyers at $99.
Same coach. Same fix. Six figures from Substack.
👉🏻 What you'll get in 60 minutes
- ✅Why the audience you have right now is worth more than the one you're chasing
- ✅The exact way Wessal read my audience so I could finally sell to them (the real thing, not a diagram)
- ✅What John changed after 30 million impressions and four sales
- ✅Why "post more, go viral, then monetize" is backwards, and what to build instead from day one
- ✅How to find the offer already sitting in your content, and price it
- ✅Two paths after the call: build the audience, or sell to the one you've got
This is for you if: 💀
- ❌You have followers and no offer
- ❌You have an offer and the people who love you aren't buying it
- ❌You're building an audience right now and you'd like to skip the year I wasted
- ❌You've been waiting to hit some magic follower number before you sell anything
Stop waiting. I waited. John waited. We both left money on the table for years. Don't make Future You cry. 🧡
Three seats at the table
Your host · The Hype Department
Alicia Teltz
Ex-LinkedIn Global Client Executive. Left a $250k salary, built 53,000+ followers and a Substack Bestseller, then sold out her first cohort.
The coach · Go-to-market strategist
Wessal Khader
Four-time founder, exited. The person Alicia and John both hired. Hundreds of founders taken through her offer process.
The operator · Substack to six figures
John Brewton
Harvard-trained economist and operator behind Operating and 6A East Partners. 30 million impressions, six figures from Substack.
Two totally different people. Two totally different niches. One mistake. One person who fixed it for both of us. So on 29 September, the three of us are going live.
Stay to the end 👀
Drop your LinkedIn or Substack link in the chat and up to 3 of you get your offer diagnosed live.
By all three of us. In the room at the end or no seat.
Am I using "hot seats" to get you to stay till the end? Absolutely.
Am I transparent about it? Also absolutely.
Will it be the most useful hour of your week? Yes. Sorry. Not sorry.
